From Concept to Mass Production
We Execute.

NOBUCORP delivers comprehensive engineering, OEM/ODM integration, and supply chain oversight.

Discover
NOBUCORP

NOBUCORP bridges the gap between engineering vision and manufacturing reality. With operations in Shanghai, Ningbo, and Shenzhen, we support clients globally through an established manufacturing network across China and beyond. Our work spans product engineering, factory coordination, quality control, and global logistics delivery.

We operate on the ground within China's manufacturing ecosystem, working closely with factories to ensure clarity, consistency, and reliable execution from development through production.

Our team combines diverse skills and experience across key disciplines.

Tommy Alemayehu

Founder, Product Engineering

Rush Zhang

Co-Founder, VP of Greater China

Maple Shen

Co-Founder, Supply Chain Operations

Celina Fu

Head of Design & Product Development

Lily Hager

Client Relations

Aysha Akele

Partnerships

A comprehensive suite of services designed to move hardware from whiteboard to warehouse without the friction.

Factory Power

For Your Vision.

What we do

Hardware
Design

Industrial design, mechanical engineering, and PCB layout optimization.

OEM/ODM
Integration

Seamless matching with validated factories. We speak manufacturing.

Quality Control
& Logistics

Rigorous IQC, IPQC, and OQC protocols ensuring zero defects. Global freight coordination, customs, and last-mile delivery.

Supply Chain &
Factory Management

Component sourcing, vendor management, and on-site oversight during NPI and mass production ramps.

Our Selected
Work

Building hardware is complex. We handle it end-to-end. From manufacturing partner identification and quality control to legal documentation and full-scale logistics management, NOBUCORP provides tailored solutions for each client's unique requirements.

We reduce complexity, lower costs, and enhance operational agility—enabling faster time-to-market and more effective product iteration. Our on-the-ground presence in China's manufacturing heartland means your product gets the attention it deserves.

View Projects

We deliver
exceptional results.

AI Wearables R&D

Industrial Robotic Arm

* Built by NOBUCORP

Fiber Optics Systems

Medical Systems

Our clients like the end results

Customer Voices:
Hear What They Say!

Liz Walsh

Client

Thank you very much to Tommy, Rush, and Hana, Ningbo team for the wonderfully organized factory tour! We discussed all the organizational details very quickly and efficiently. Rush took our requests into account when starting the project, and ultimately, the factories were delighted with the tour! I wish you and Nobu Group success!

Jason

Client

Working with Nobu completely changed how I approach bringing products to market. In the AI space, ideas are easy to come by, but execution is where things usually break down. Over the past four years, they helped me navigate overseas manufacturing end to end, from early concept decisions all the way through delivery. With their support, we’ve sold over 30,000 units across Walmart and Amazon. What stood out most was how practical and hands-on they were. They don’t just talk strategy, they help turn ideas into something real and manufacturable.

Michael Turner

Operations Director

Nobucorp stepped in during a critical phase of our generator rollout, and the impact was immediate. They quickly mapped the supplier landscape, validated factories, and helped us identify generator models that met our technical requirements without driving costs up. Compared to what we were spending before, overall costs dropped by nearly 50 percent while reliability stayed where it needed to be for field deployment. What I appreciated most was their follow-through. Communication was clear, factory coordination was tight, and it genuinely felt like having an experienced team on the ground in China. I would recommend them to any company building hardware internationally.

Claire Dubois

Senior Engineering Manager

Our first project with Nobucorp started as a simple independent QA check on a supplier we had already selected. They found several serious quality problems that we did not catch ourselves, which saved us a large amount of money down the line. The way they combine in-house QA with external verification gave our team much more confidence in the decisions we were making. After this, we asked them to help us compare new manufacturers and arrange factory visits. Since then, they have been a very reliable partner for us, especially when working with suppliers overseas.

Industry Reports

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SEMICONDUCTORS

December 2025

Resilience in Chip Design: Navigating Supply Chain Challenges

As semiconductor demand surges globally, manufacturers face unprecedented supply chain pressures. This report examines strategies for building resilient chip design workflows, from multi-sourcing critical materials to implementing advanced process nodes. We analyze how leading firms are adapting to geopolitical tensions and material shortages while maintaining quality standards.

SUSTAINABILITY

November 2024

Sustainable Manufacturing: Meeting ESG Standards in Hardware Production

Environmental, Social, and Governance (ESG) criteria are reshaping hardware manufacturing globally. This comprehensive report explores how manufacturers are reducing carbon footprints through renewable energy adoption, circular economy principles, and waste reduction programs. We detail practical approaches to achieving ISO 14001 certification while maintaining competitive production costs and meeting investor expectations.

Projects

From Concept to Mass Production We Execute.

Discover NOBUCORP